Anaïs Herd-Smith
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Fleur de Cerisier · Stop motion

Monsavon — Paper Flowers & Stop Motion

For the launch of Monsavon’s Fleur de Cerisier shower gel with Razorfish, I directed a stop-motion film in which paper cherry blossoms emerge from the bottle and bloom along an arm like a floral jewel, evoking the lingering fragrance and freshness.

Credits

Director
Anaïs Herd-Smith
Stop-motion animator
Mathieu Maillefer
Director of photography & photographer
Zilizou
Head of set decoration
Lou Beauchard
Set decoration assistant
Faustine Menecier
Paper art assistant
Elsa Philippe
Agency
Razorfish
Behind the scenes
Kenjy Bourgeois
Stop-motion direction →Discuss a commission →